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Friday, 25 May 2012
aesthetics vs. the machine: take two

I apologize in advance for this post because I don't think I'll be able to nail it. But I'm going to go ahead and try anyway. I mean why not, right?

Um... so... I'm going to start with cars because I don't know where to start but I remember Mr. C mentioning cars when he told us to blog about this topic so I'm just gonna work my way out from there.


What's more important in a car? The appearance, or the stuff it can do? Well.. I guess it all depends on the person who is buying the car. Let's say this guy in his early 30s has a busy life because, his office is in the city and somewhere very difficult to find parking, has a wife who works as a teacher at a public school, with 2 kids who are both in kindergarden -- he has to send all his 3 family members to their respective daily destinations. Income-wise not so glorious..... because he's a mail-boy at the office...

So you're there thinking...
Oh yeah he definitely drives one of these 


Ok no, but maybe one of these.


But in fact, he actually drives one of these


Wait, wait... no let's exaggerate a bit here.. 
He actually drives one of these

So you're there all like... What?! How can he even afford a Rolls Royce? He's just a mail-boy! And that's another thing! Why would a mail-boy be driving a Rolls Royce? And how the hell do you find a parking spot for a Rolls Royce for a mail-boy?

Peer pressure makes the impossible.... possible. He should be driving that red car up there because it suits his monthly income, caters to the size of his family and is small therefore easier to find parking spots, especially when there is no such thing as special privilege parking for mail-boys, and most importantly, it gets him where he has to be! Functionality is obviously more important than looks but when peer pressure comes into the picture, everything goes haywire. 

Take clothes for example. Some people don't really care about brands, some do. So some people would be willing to spend a ridiculous amount of money just to buy a piece of clothing while others spend as little as one-digit to buy a piece of clothing. Because in the end, all that really matters is as long as you're wearing clothes.... that's good enough. But people are trying so hard to impress each other  and keeping up with fashion and yada yada yada... that we all have to buy new clothes every time there is a new trend when it's actually not even essential.. One thing for sure though, is that t-shirt and jeans never go out of style. 


(not that I'm saying all cheap clothes are folded while the expensive ones are on hangers haha)





Look at this. 

 Then, look at this.


Which one's prettier? Yes, yes, the bottom one, I know. Even if my feet are in the picture, you think it's pretty. Just because I put that one image I took when I was in Cambridge and all the cherry blossoms were falling, and used my tablet to do magical stuff on Photoshop. It definitely looks prettier than just the text in Times New Roman. 

My point here is, beauty has functionality. It has the ability to capture one's attention. This is definitely important in the field of advertising. Things have to be able to attract people's attention. But not everything has to be beautiful, like... pens for example.

Unless you're a diva or a princess or some sort, you do not need a pen that costs you 67 times more than what you would pay for to get an ordinary un-aesthetically-pleasing pen. As long as you can write with it then it's fine! 

So with this I guess I'll just end my post here because I don't think I'm doing a good job on this topic anyway...



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